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Devices: Desktop

  • Format: gif / jpg / png / html5
  • Resolution: 160x600
  • Size: 150 KB
  • Product available in the expanding format
  • Product available in the video playback [streaming] format

HTML5 creative sample

Implementing a click counter: to enable counting the number of clicks on a creative please include the following script right before the closing tag:

and include the whole clickable area of the creative in the tag, taking care to ensure compliance of the identifiers (id) declared:

Example of a creative code including all of the above-mentioned modifications: 

Support for MultiClick creatives: each additional clickable area must have its own dedicated tag containing a unique identifier (id):

In order to support additional clickable areas you need to modify the script located just before closing the tag. This modification must be made by following the template below, while pointing to the above-mentioned identifiers (id) declared:

  • Please provide the complete set of creatives together with URLs two business days before the commencement of the campaign.
  • The advertising materials must not exchange data with external servers or save or change cookie files. In particular it is forbidden to use links to other files or send data from or to the creative without Agora’s prior consent.
  • Scripts that change the size and location of the browser window are forbidden.
  • The advertising material must not generate errors, warnings or block or hamper website use.
  • Advertisements must not use art that resembles elements of operating systems (e.g. a window with the minimise/maximise/close buttons).
  • Form fields used in advertisements must perform functions corresponding to their standard function and contents of the message shown on the buttons (e.g. clicking a drop-down list or a text input field must not redirect to the Client’s website).
  • While the advertisement is being displayed the CPU load on client computers must not significantly or noticeably hinder the use of the internet browser or other simultaneously running applications.

An advertisement may expand to the left to the maximum size of 940x600 px. The material’s expansion must take place only as a response to the user’s action (click or mousing over the creative’s area). If the advertisement expanded as a result of mousing over it, it must shrink back when the mouse pointer is no longer hovering over its area. 

Below you will find the codes to be executed in parallel to the event initiating the expansion and shrinking of a creative:


Streaming is displayed in standard, graphic advertising forms made in HTML5. It consists of two elements: the player and the video.

The player should have built-in control buttons (at least the STOP button).

The video may be played automatically, but the sound must be initiated only by the user. If sound starts to play after mousing over the creative’s area, it must be muted again once the mouse pointer is no longer hovering over it. If sound starts to play after clicking the creative, it can keep playing even after the mouse pointer is no longer hovering over it.

Maximum size and running time of the video: 1 MB / 30 sec.

Maximum bitrate: 512 kbps.

Sound in the advertising video must be normalised to -4 dB. 

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