Description: Advertising creative published next to videos on Gazeta.pl Group’s websites, containing the brand’s products and advertising message.

Three modules of the advertising creative are available:

Module 1:

·         Side publication

·         Expanding creative

·         3 views: minimal, expanded with product list, expanded with selected product

·         Linking to the Client’s landing page

Module 2:

·           Horizontal publication

·           Expanding creative

·           3 views: minimal, expanded with product list, expanded with selected product

·           Linking to the Client’s landing page

Module 3:

·         Side publication

·         Expanding creative

·         2 views: minimal, expanded advertising creative

·         Linking to the Client’s landing page

Module 1

·         3 product photos in PNG format on transparent background: square 450x450 px, scaled down to 60x60 px

·         Text (recommended):

o    Headline: up to 30 characters with spaces, in two lines

o    Product description: up to 20 characters with spaces

o    Product price: up to 8-10 characters with spaces

·         CTA button (if necessary, editable)

·         Number of products: 3

·         NOTE! The Click2Shop Module cannot be published during live projects

Module 2

·         3 product photos in PNG format on transparent background: square 450x450 px, scaled down to 60x60 px

·         Text (recommended):

o    Headline: up to 30 characters with spaces, in two lines

o    Product description: up to 20 characters with spaces

o    Product price: up to 8-10 characters with spaces

·         CTA button (if necessary, editable)

·         Number of products: 3

·         NOTE! The Click2Shop Module cannot be published during live projects

Module 3

·         1 product photo in PNG format on transparent background: square 400x400 px, scaled down to 70x70 px

·         Text (recommended):

·         Text next to photo: 25-35 characters with spaces, in two or three lines

·         Product name: up to 20 characters with spaces

·         CTA button: 14 characters with spaces

·         Codes: coded click-through link, display counter, closure counter, expansion counter

·         Colours are editable

·         Elements listed above must be supplied 3-4 working days prior to the material’s publication

·         NOTE! The Click2Shop Module cannot be published during live projects

Additional specifications:

·         We can publish placement in the player during live broadcasts. However, this applies only to banners similar to display adverts instead of classic Click2Shop modules. It is not possible to implement a click-through of such creatives next to live materials. Furthermore, they cannot exceed 20% of the player’s surface.

·         The Click2Shop module may be presented to the user throughout the video or at different intervals: from a to b, and then from x to y.  

·         It is not possible to rotate and present different products in the Click2Shop module during the playback of a single video.